McMakeover

I'm probably behind (again) on blogging about this, but have you seen the new images of McDonald's new makeover? *After 30 years without a major design overhaul, the 51-year-old fast-food giant is adopting a hip new look. *BusinessWeek's words, not mine.

I've included some images here. Go here for the full story and/or to see more pictures of the future interiors of a McDonald's near you.

And never fear, apparently good ol' Ronald McDonald himself is getting a new "eXtreme" makeover too. Click here for the full story.

Personally, I'm skeptical. This may have gone over well in Australia, but I just don't see American McDonald customers being remotely urbane enough to keep the momentum of such a contemporary interior going for very long. And while I'll always be a sucker for good design, I also don't see the McDonald's crowd "hanging out" and reading...anything (and yes, I eat there too sometimes, so I can say that with a clear conscious). I give any upholstery on those "hip" new chairs/couches, a shelf life of 3 weeks before they start looking like McTurds. Eh, who knows. Maybe I'm underestimating the general public...but somehow I doubt it.