Sunday, April 30, 2006

Are You Down With G-O-D?

With it being Sunday and all, I thought there was no better time to post a commercial I just saw on television for The United Church of Christ. After doing a little research on the ad (you know what a sucker I am for online research), I discovered that it was released in late March of this year. Evidently the commercial has already been deemed a threat and not only has been rejected by the major broadcast networks but also, most recently, by Spanish-language channels Telemundo and Univision.

For those who may have slower cable connections or are unable to watch the commercial as presented here, here's a brief synopsis of the ad: The ad, called "Ejector," shows a gay couple, a single mother, a disabled man and others flying out of their pews as a wrinkled hand pushes a red button.

Text on the screen reads, "God doesn't reject people. Neither do we," and a voiceover says, "The United Church of Christ. No matter who you are or where you are on life's journey, you're welcome here."
*This ad is currently running on the CNN, USA, TNT and BET networks.

subsequently, the church tried to run a similar ad in December 2004 in which bouncers outside a church stopped gay couples, racial minorities and others from entering. The networks also rejected that ad.

This ad made me smile and gave me a glimmer of hope for the future. It's nice to see that someone out there gets it.


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