Wednesday, July 07, 2004

Salvation In A Can! NEW! From Hormel!

I just saw a very disturbing commercial...for a church. I didn't even know churches made commercials. It kinda reminded me of those old Taco Bueno commercials from the late 90's. You know, the ones that spoofed Spanish telenovelas: Over the top acting, very dramalicious.

Here's the church's commercial set up: The scene opens with an anxious man sitting in a prison cell, a collage of visuals swimming in his mind: the trial, the jury finding him guilty, his lawyer, his idictment, up to his imprisonment. Then all of a sudden, a prison guard comes to the cell, opens the door with a key and tells the man "You're off the hook, someone is taking your place." Flash forward to the execution, via electric chair. One male witness, in the viewing room, jumps up and dramatically exclaims, while pointing to the man about to get executed behind the large payne of glass, "It's crazy!" (re: the fact that someone else took the place of the actual convicted person) and the man next to him says "No....it's love.", while pursing his lips as if to say "Oh yeah, I'm THAT smooth, baby." You can practically smell the Vitalis.

The screen then switches to the preacher/pastor of the church advertising and he goes on to tell you "Jesus died for your sins," and other misc. information on church times of operation.

Yikes. I found this form of propaganda, quite unsettling. If you have to resort to recruiting new parishioners via television, what does that say about the church your hawking? In the immortal words of Charlie Brown “Oh no! My own dog--gone commercial. I can't stand it.”

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